Axel Arigato is a lifestyle brand born out of Instagram, not the pages of a magazine. Since its founding in 2014, the two founders Max Svardh and Albin Johansson have been in direct contact with the community and wanted to democratize the luxury fashion market and offer exceptional value for money. The goal of the two is to create a brand that drives and brings people together - through the power of positivity, community and unforgettable experiences. Innovation is a focus for Axel Arigato, which is why they are always trying new things to connect with their audience and be at the forefront of the conversation. We love the clean quality of the brand.