equality. Fragrances is a modern perfume house that believes in the power of a fragrance and the power of people. equality. is not just a perfume, but a statement. Whoever wears it is part of a community that needs no words to understand what human values are all about. So open up, be nonjudgmental, be human. it's on you.
For the founder Luki, the 2019 European elections were a key point in founding equality. fragrances. At the time, there was much media coverage of the growing strength of right-wing parties. It startled him that hatred and intolerance still have such a strong presence. People are still defined and even disparaged by origin, skin color, race, culture, religion, gender and sexuality.
Fortunately, there is still more love than hate and more openness than intolerance in our world. But as he learned during the elections, this can sometimes be hard to believe. And although many people know it or secretly hope so, he wanted to find a simple way that would remind and encourage people to live with love, not hate, and carry that positive energy proudly and loudly.
That's how he came up with the idea of creating a fragrance. The sense of smell is one of the strongest senses we have. A scent has the power to trigger memories and thereby influence our actions. He has the power to make us and everyone around us feel good. That's what equality is about.
equality. is not just a perfume, but a statement. Whoever wears it is part of a community that needs no words to understand what human values are all about. So open up, be nonjudgmental, be human. it's on you. equality.