Anine Bing is a Los Angeles-based fashion brand founded in 2012 by Anine Bing, Founder and Chief Creative Officer, and Nicolai Bing, Founder and Chief Executive Officer. Inspired by Scandinavian simplicity and American energy, Bing has built a global fashion house focused on everyday wardrobe and products for modern women seeking a timeless yet rebellious approach to style. "Our mission is to create modern garments that inspire women to feel confident and empowered." - Anine Bing