Ugg was founded in California in 1987 by an Australian surfer and today it is primarily known for its icon - the Classic Boots. This model has become famous on the feet of Hollywood greats, stars and fashion experts. The entire Ugg product portfolio reflects the uncompromising, high standards of quality and craftsmanship. The brand combines diversity and a unique culture, which is also evident in the brand values. Ugg is: Bold, Provocative, Free-Spirited, Optimisitc and Real.